Most businesses think they know why customers choose them. But when I ask, I get generic answers:
❌ “We have great service.”
❌ “We’ve been around for years.”
❌ “We care about our customers.”
Here’s the problem: Your competitors are saying the exact same thing.
Yet, I hear from business owners who pour thousands of $$$ down the drain with ads that have vague messaging:
“We’re the best!” “We’re the fastest!” “We care!”
The result? No clicks. No leads. Just wasted money.
When I see this problem with new clients, I tell them to do 1 thing:
Stop guessing. Simply ask your best customers why they chose you.
🌶️ 3 spicy questions to ask your best customers today:
- Why did you choose me over other options?
This tells you what actually drove the customer to pick you over competitors.
- What made you feel confident in choosing me?
This reveals real trust factors that make your customers say “yes”. Highlight these.
- What surprised you most about working with me?
This uncovers unexpected strengths in your service that make you different.
Your customer’s answers will tell you exactly what makes your brand different. And the next step from there?
Building a brand that reflects that.
Want a recipe for how to do that? Schedule your 30-minute Quick Bites consultation today:
Click here to book your Quick Bite.
Talk soon,
🌶️The Brand Chef