Clarity on your ideal client isn’t “nice to have.”

It’s the difference between leads that convert and crickets. 🦗

And if you don’t know who you’re talking to…
your bank account knows it too. 🏦

Let me tell you about Corben Wilson from Myles Thousand Financial.

He came to his Brand Appetizer thinking we’d talk visuals or taglines. But five minutes in, we were unpacking fundamental questions he was too busy to ever ask himself:

💬 Who are my best clients?
💬 What pain points are unique to them?
💬 Who do I actually want to serve – and why?.

What started as a branding convo turned into a purpose-defining moment.

By the end of a single 90-minute Zoom call, Corben got clear:
His brand exists to serve nurses.

This single bit of clarity made everything easier for Corben:

✅ His messaging became more focused
✅ His ads finally resonated
✅ His offer started speaking directly to the people who needed it most

And most importantly?

🌶️ Now it's your turn

This week, try a quick clarity exercise:

1. List your top 2–3 clients (think: lifetime value, ease, enjoyment, referrals)
2. Write down 3 traits they all have in common
3. Visit your website and ask:
   “If I was only speaking to these people… what would I change?”

If the answer is “a lot,” let’s fix that with a Brand Appetizer:

A 90-minute brand discovery session where we uncover the key ingredients of your brand – your purpose, values, and ideal client – so you can build a five-star brand with clarity.

And as an email subscriber, you can claim $100 OFF:

P.S. Having trouble narrowing down your ideal client?

Reply with your questions and/or struggles, and I’ll get back to you with some chef tips!