Before spending thousands on a new design… read this:

Most of my clients come to me for a full rebrand because they’ve burned time and money on branding that simply didn’t drive revenue.

One client said it best:

Here’s the truth that most designers and branding agencies ignore:

A failed website is NOT a design issue.
It’s a strategy issue.
A brand issue.
A “you didn’t ask the right questions before starting” issue.

🤔 How did we get here?

Let me tell you about my friend, Gracie.

Gracie left her cushy, six-figure job to pursue entrepreneurship.

“I know these bozos can’t run a business, I’ll show them how it’s done!” thinking to herself at her computer.

Gracie started working on her brand, she was super excited.

She even found someone who could start building her website immediately.

Fast forward 6 months, guess whose still tinkering away on their site, “perfecting”, instead of...

launching > testing > analyzing market reaction > and adjusting.

Gracie’s lost in her own sauce, with seemingly no way to get out of it.

She didn’t quit her job to become a designer or developer.

Why was she even doing this in the first place?

🛠️ Here's the solution

Before you touch a single pixel, use this Brand Chef Pre-Design Checklist:

✅ Do you know exactly who your ideal client is?
✅ Can you describe their pain points better than they can?
✅ Do you know what transformation they’re after?
✅ Is your message clear, emotionally resonant, and specific?
✅ Is your brand clearly different then competitors (what’s your signature dish)?
✅ Which visuals match your message?

If you don’t have clear answers to all of the above, stop scrolling templates.

Instead...

🧠 Step back and get strategic

Hard truth alert: BRANDING IS A BET! 🚨

It's not going to give you overnight ROI.

That’s why most designers and branding agencies get away with these website redesigns that don’t really do anything – they can simply say “it’ll take time.”

Branding is a long-term investment. And that's exactly why it's so important.

It's the driver of all future marketing. The foundation.

And when done right? It makes every other part of your business easier, more effective, and more profitable.

So here’s what to do:

If you feel like your current brand isn’t pulling its weight, hit reply.

Tell me where you’re stuck.
What’s confusing?
What’s not working?

No pressure. No pitch.

I’ll just give you a straight-up, honest second opinion from someone who’s been there, fixed that, and helped 100+ brands turn confusion into clarity.

🔥 I respond to every reply!

Let’s get your brand working smarter.

Talk soon,

P.S. If you’d like to get clear about your brand with yours truly, check out my Brand Appetizer.

It’s the strategy session that gives clients clarity on the foundations before starting a successful rebrand.

​Click here to claim $100 OFF your Brand Appetizer​