Add some spice to your brand and grab your audience's attention.
You know this better than I do…
Published about 2 months ago • 2 min read
Before diving into the lesson, just wanted to announce that my new Design Buffet package is officially live. It’s the highest-value package I’ve ever offered and there are only 2 spots left – so don’t wait.
I’m sure you’ve seen this situation play out as many times as I have:
You meet a great-fit prospect, a perfect candidate for the solution you offer. You have a great initial conversation.
But still, they ghost you go to “cheaper.” 👻
UNTIL they come crawling back, frustrated and disappointed in the results from their cheap alternative. As the saying goes…
“You get what you pay for.”
It’s extremely common in my business, since many people still see great design as a “nice to have.”
In reality, it’s a necessity if you’d like to build a business that demands premium prices.
To position this lifestyle brand as luxury, we needed a design that feels luxury.
😴 The bland approach
It starts with what feels like the “safe” move:
Hiring a cheap template jockey instead of a real designer who digs deep into brand strategy.
Here's how you can tell you've hired a designer of this ilk:
They don't ask questions. They don't push back. They don't clarify the goals.
At first, it seems like the easy choice. Until you realize you’re spending hours explaining, reviewing, and re-explaining…
every. single. task.
You’re not saving money… you’re wasting precious time. ⌚
🌶️ The spicy take
A strategic designer doesn’t just ask “what do you want?”
They challenge your thinking… they dig deeper. They ask:
“what are you trying to achieve?”
Because once your goals are clear, a great designer doesn’t need hand-holding. They lead.
They know your brand, your voice, your audience…
And they use that insight to make smart, strategic decisions without constant check-ins.
Which means more momentum, fewer headaches, and a brand that actually moves the needle.
🧑🍳 The chef’s recipe
I’ve worked with a ton of small businesses, and it’s become very clear: they need designers who understand the goals, without you needing to explain 100 times.
It’s why I’ve structured my design approach to minimize the time my clients spend overseeing design and maximize results.
👀 Start with Strategy We kick things off with a deep dive session to uncover your goals, sharpen your audience understanding, and define your brand’s unique flavor.
🧱 Build the Brand System From typography to tone of voice, we craft a scalable system that any future designer or writer can step into – aligned from day one.
💬 Communicate Like Pros No bloated briefs. No micromanaging.
Just clear, consistent designs that exceed expectations, without needing to re-explain yourself.
Understanding the vision should be standard. Most designers neglect this.
🍼 Ready to stop babysitting?
If you’re tired of managing designers like interns… If you’re done repeating yourself…
Then it’s time to work with someone who actually gets it – someone who understands your brand’s flavor, mission, and values.
That’s why I created my new Design Buffet package – the ultimate package for busy business owners and marketing teams that require up to 7 designs per month, but don’t yet require a full-time designer.
This isn’t another template service or freelancer. It’s a partnership with a strategic expert, who’ll act as your full-time design sous-chef…
without the full-time cost.
There are only 2 spots left, so don’t wait. The first spots went quickly.
P.S. I understand if you’re not ready to jump to a decision. Let’s hop on a 30-minute call to discuss what the Design Buffet is all about and if it’s right for you.