You don’t need a prettier brand…

You need a brand that MEANS SOMETHING!

One that makes the right clients say: “Damn, I need to work with them.”

Way too many business owners are settling for what I call ‘microwave branding’ – it’s quick, cheap, and there’s no real flavor.

You know the look:

🏘️ That real estate logo with 3 rooftops?
🌱 The health coach logo with a leafy green sprout?
🔄 The marketing firm logo with generic arrows in a circle?

All pulled from the same $99 buffet of “meh.”

It’s not that these logos look bad…
It’s that they don’t stand for anything.

Your logo may make decent art. But design is supposed to have function.

And if your branding has no goal, then how exactly is it helping you grow?

👌 A brand that gets it right

​Whoggga’s entire brand – from their visuals to their events to all their customer interactions – is rooted in what they stand for.

Their logo isn’t just trendy fluff:

👉 It’s a high five. To me, that represents the connection between members.

👉 It’s a smile. To me, that represents the vibe – warm, welcoming, and not afraid to have some fun.

👉 It’s a face with weird hair. To me, that represents the type of business owner who fits in with Whoggga… one who doesn’t fit the mold and doesn’t want to.

That’s design with meaning.
Design with values.
Design that makes people feel something – and remember you.

🤔 Ask yourself…

1: What values does your branding communicate?
2: Does it actually stand out in your industry?
3: Does it evoke some sort of feeling? Or is it just… there?

Investing in your brand may not give you overnight ROI…

But the right brand gives you a forever return on spend.

Higher prices. Better clients. More trust. Deeper resonance.

Good, clear branding isn’t just “nice to have.” It’s the foundation for a successful business.

👀 Is your brand doing its job?

Reply to this email with the word “audit” and your website URL.

I’ll personally send you a quick, no-fluff Brand Flavor Review — a 5-minute Loom video where I break down whether your brand is giving off its signature sauce…

Or if it’s serving up microwave leftovers.

No hard sell. No BS.

Let’s make sure that your brand actually means something.

Talk soon,

P.S. I'm about to drop an incredibly valuable design package for business owners who...

👉 Have a consistent need for new, on-brand designs
👉 Are tired of babysitting freelancers who don't reliably "get" what you're asking for
👉 Are burnt out on Canva (and know they can be doing something better)

More details coming in next week's newsletter, so stay tuned!