By using a generic, templated logo…

you don’t start from zero. You start behind.

Because when your brand looks like everyone else’s, you literally trigger customers to think of your competitors when they see you. They should thank you for the free advertising.

Do this test yourself:

That’s not “branding.”
That’s camouflage, and it's costing you - even if you don't know it yet.

😬 Every brand has the same regret

100% of my redesign projects start with a brand that's outgrown its first logo.

Maybe they used a generator. Maybe a cousin designed it. Maybe it was just the fastest way to “get started.” And now…?

They're coming to me because that logo is costing them much more money than it ever saved them in the first place.

Here are some signs that you’ve outgrown your original branding:

1️⃣ You’ve evolved, but your brand hasn’t.
​Your service has gotten better, but your brand still looks like version 1.0.

2️⃣ You’re attracting the wrong clients.
​When your brand looks generic, you’ll get low-budget leads who are happy with generic.

3️⃣ You blend in.
​If your logo looks like five other companies in your industry, it’s working better for them than you

🤦 Templates work for them… not you.

Template logos aren’t built for your business – they’re built for passive income.

👉 They save time for designers.
👉 They generate volume.
👉 They keep things fast and cheap.

But they cost your business attention and premium positioning, negatively impacting your bottom line and making it hard to evolve into the next phase of your business growth.

Good design is art with a purpose. And if your logo isn’t done purposefully, to make your business grab attention and stand out, then it’s just decoration.

🚩 The problem with most designers…

It extends well beyond logo creation – if your designer isn’t learning about the purpose behind every single asset they create, they’re wasting money and opportunity.

Here are two red flags that your designer is doing more harm than good:

🚫 They push back on your edits with “this is just the right style.”
(Translation: I’m designing for my aesthetic preferences, not your business goals.)

🚫 They say “I don’t know” more than they ask questions.
No curiosity = no strategy = no growth.

⚙️ How to get strategy-backed designs

You don’t need a full-time creative team to look like you’ve got one.

You need the Design Buffet – easy, strategic design built around your brand’s flavor.

For a flat monthly price, you’ll get:

✅ Unlimited design requests (see packages)
✅ Turnaround in 3 days or less
✅ Unlimited revisions
✅ A strategic partner who actually gets your business

We’ll start with my Brand Appetizer, which will help me understand your brand’s difference, purpose, and values – the background knowledge I need to ensure every asset I deliver is working for your larger picture goals.

​Book a demo today to see how this package could work for you – there are only 3 spots left!