By reheating stale Canva templates…

are you saving time? No.
are you saving money? Maybe… in the short run (a big maybe).

Yet, SO many business owners and marketing directors insist on spending hours every week…

🖱️ dragging elements,
🎨 toggling between colors,
📐 and resizing images for different platforms.

It may feel like a safer option than hiring a pro…
…but it’s actually the slowest and most costly way to make your brand invisible. 🫥

🔍 Let me break it down:

Instead of serving your signature dish – the thing you’re great at that drives real ROI – you’re spending hours on designs that aren’t actually moving the needle.

Meanwhile, your signature dish is drying out in the oven.

And maybe (another big maybe) DIY branding works for side hustles and very new businesses.

But once you’ve hit a certain level of success,
​your brand needs to match the value you bring.

At a certain point, it hinders growth when key stakeholders are wasting time on mediocre design instead of focusing on their strengths that drive ROI.

Because a boring or copycat brand doesn’t just look bad – it bleeds potential revenue.

It’s the silent killer of high-value customers.

Because people don’t say “your branding sucks.”

They simply forget it, ignore it, and move on to something else.

And then they don't buy.

🟰 Opportunity cost calculator

Think handling your own design is “saving money”?

Let’s test that theory:

1️⃣ Track how many hours you spend each week on design.
2️⃣ Multiply that number by your hourly rate.
3️⃣ Multiply that number by 52 weeks.

That’s your annual opportunity cost.

That’s not just wasted time…
that’s 💸 real money 💸 walking out the door.

Now, take that number and multiply it by your average profit margin (as a decimal – 0.3 for 30%, for example).

If that number is less than the cost of outsourcing design, DIY is probably still your best move for now.

If it’s more, you’re wasting real money by not delegating design to an expert.

If it’s 10x more than the cost of an expert full-time designer (~$100K/year), you’re probably ready to hire a designer in-house.

⚒️ How NOT to fix this problem…

So many small business owners outsource their design needs by hiring a mix of freelancers on Fiverr and Upwork.

The results?

A waste of money.
A waste of time.
Designs that cheapen your brand.

This strategy isn’t effective because great branding isn’t just a logo here, a post there, and a last-minute website banner that “kinda matches” and “looks nice.”

It’s consistency.
It’s cohesion.
​It’s strategy baked into every bite of your brand.

That’s why I’m never just a “designer” to my clients.

I’m a strategic partner.

Corben Wilson, Founder of Myles Thousand Financial, explains:

Because you don’t just need prettier posts and a sleek website.

You need a clear brand story, a cohesive identity, and a system that works across every platform, without you lifting a finger.

It’s the difference between fast food and fine dining.

🌶️ Wanna work with The Chef?

I have a few more slots available this summer.

And then it’s back to the waitlist.

If you need a designer who isn’t just an order-taker, but someone who can help shape a brand that actually works…

then let’s talk.

​Click here to book your free Quick Bites Consultation where we'll see if this is a good fit.

Talk soon!

P.S. If you’re looking for cookie-cutter branding, I’m not your guy.

Want to know what it is like to work with The Chef?

Here’s what one client, Mark Siegel, recently said:

“Working with Asaf Bochman is like having a brand strategist, business architect, and trusted advisor all rolled into one. He brings extensive knowledge of branding, business strategy, and market positioning, but what truly sets him apart is how deeply he cares about getting it right.

Asaf doesn’t just ask surface-level questions—he dives deep. He takes the time to truly understand you, your values, your vision, and what your company is really about. And that’s where his brilliance shows up. From that clarity, he helps craft a brand identity and strategy that’s not only aligned—but built to resonate and scale.

He’s not about fluff. He’s about impact. With Asaf, every conversation is thoughtful, every recommendation is intentional, and every step is aimed at helping you build a business that reflects your truth and stands out in the market.”

So yeah…

If that sounds interesting to you, let’s talk:

​Click here to book your free Quick Bites Consultation.