Most business owners think they have a clear vision for their brand.

It’s all there in your head – the mission, the goals, the big picture. But when you try to put it into words?

• It feels scattered.
• It’s hard to explain.
• You struggle to turn it into action.

That’s exactly where Adam Peters, founder of The Strategic Veteran, was last year.

He knew he didn’t want another corporate job, he wanted to help other veterans, and he wanted his own business.

But the specifics? That’s where he was stuck.

Once we worked through his brand vision – his audience, purpose, and values – everything else seemed to come easier. Now he has:

📧 A newsletter that attracts the right people
🎤 A podcast that strengthens his authority
📈 An engaged audience of 10,000+ who trust him

Now, he has a thriving business that attracts the right clients – no outreach needed. They come to him.

🌶️ So if your own brand vision feels fuzzy, ask yourself this:

“If money wasn’t a factor, why would I be doing this?”

The truth is that it’s not just money. If it were, you’d simply be a great employee – but you’re not.

The real answer reveals your brand purpose. It’s how you want to help people solve their pain points and reach their desired outcomes.

Once this answer is clear, the rest of your brand falls into place.

If you want expert help to define your brand vision (like Adam did), let’s talk:

​Click here to schedule a free Quick Bite – a 20-minute consultation to bring clarity to your brand vision.

Talk soon,

🌶️The Brand Chef