An email subscriber replied to last week’s newsletter:
“hey Chef, how do I actually know if my brand is bland?”
That's… a great question.
There’s no single answer, but these 6 red flags are the most common signs that your brand strategy is unclear:
🚩 Lack of consistency. It always feels like you’re guessing when creating anything for your brand (website, social media post, etc.).
🚩 Same as competitors. Nothing about it really stands out – just another “standard brand” in your industry.
🚩 All work comes from referrals. And marketing has never really worked for you.
🚩 Logo from Fiverr. Or any designer/agency that doesn’t first understand your brand’s unique difference and vision.
🚩 Your homepage headline says nothing concrete. Just generic industry fluff.
🚩 Your copy is “cute” or “clever”. But it doesn’t really speak to your brand’s real difference.
If any of this hits close to home, you don’t necessarily need a total overhaul. YOU NEED A TIME-SAVING PROCESS.
And it doesn’t have to be hard.
Billy Dunkley of Digital Electric was in the same place with his business. When he tried to describe what his business actually was, he would get stuck.
In just one Brand Appetizer session, we cracked it wide open: clarified his mission, shaped a brand that spoke for him, and gave him a message that finally clicked.
He went from “I’m not sure how to say this” to “damn, that is what I do.”
🌶️ Here’s the recipe for how we did it:
✅ Defined his "why." If the money weren't a factor, why do you do what you do?
✅ Reverse-engineered his best client. If you were speaking directly to your ideal client, how would your branding change?
✅ Removed the fluff. If you could only use concrete language, how would you describe your brand's value?
This is the sort of clarity you should strive for with your brand.
And luckily, you don't have to figure it out alone.
The Brand Appetizer is a 90-minute strategy session where we get your brand out of the bland zone and into “holy crap, that’s me!” territory.
By the end, you’ll walk away with:
🎯 A clear positioning statement
💬 Messaging that actually connects
🗺️ A roadmap for what to do next (no more guessing)
Just click here to schedule your Brand Appetizer.
If you’re on the fence, here’s some feedback from other brands:
"Asaf and Boch Creative are directly responsible for unlocking the next level for my business. Because they produce such an amazing finished project, I have endless ideas for where to take my company."
Adam Peters of The Strategic Veteran
“Asaf is the epitome of over-delivery. I sought his professional help with dialing in my personal brand, and I was given a roadmap to employ in almost every part of my business.”
Peter R. of The Copy Mechanic
Click here to schedule your Brand Appetizer.