“Can we just create a better logo already?”

I hear this all the time from business owners and it’s probably the #1 roadblock to creating an exceptional brand.

I get it.

When it feels like your brand isn’t clicking, it’s tempting to think a fresh logo will solve the problem. But here’s the thing –

A great logo isn’t just about looking good.

It should be a reflection of your brand’s unique differences and values. Of your ideal customer and what makes them prefer you over competitors.

So until you have those things nailed down, your logo is never going to be quite “right”.

🌶️ Start here:

At a recent Ideal Client Profile Workshop with Arthur German (of Brandtelling), we gave attendees a set of questions to help identify their ideal client.

Of those questions, these are the most important to start with:

1: What is the #1 problem your ideal client is trying to solve? If you don’t talk about their specific pain points, you’ll lose them.

2: What specific results does your ideal client want? If you don’t talk about the specific impact they desire, you’ll lose them.

3: Where do they spend most of their time? If you’re spending time on LinkedIn, but your target audience is on Twitter, you’re wasting time and money.

The best brands start with a deep understanding of their customer – of who they’re talking to.

Ask yourself these questions, and come back to me when your messaging starts to resonate with the right people.

Hope this helps,

🌶️The Brand Chef

P.S. Need help nailing down your Ideal Client Persona?

​Claim $100 off your Brand Appetizer – a 90-minute 1:1 strategy session where we’ll define a brand recipe using your ideal customer persona.

This is a limited offer, exclusive to email subscribers. So don’t hesitate.