This business owner was Capital S Shocked when I recently sent her Brand Flavor Review (free for email subscribers).

After all, she just spent a decent chunk of change – $5,000+ – on a website redesign.

The visuals? Clean.
The layout? Modern.
The logo? Sharp.

But the feeling…?

🥶 Cold and sterile… which is the exact opposite feeling you get when working with her.

😵‍💫 Confusing… she had a ton of jargon-filled copy, yet it wasn’t exactly clear what transformation clients can expect.

😐 Forgettable… while it looked nice, her website was almost a carbon copy of other websites in her industry.

💸 This branding mistake costs business owners thousands...

Not just in the redesign fees but also in missed leads, mental confusion, and future wasted marketing spend.

Because here’s the truth most business owners don’t want to hear:

Your brand is not what you paid for.
It’s what your customers experience.

And this business owner’s website?

It didn’t match the experience her customers love…
It didn’t reflect the warmth, trust, or personal connection that made her clients choose her in the first place.

🔌 That's the disconnect.

And that’s why so many branding efforts fall flat – they’re built from the inside out. Not the outside in.

You don’t own your brand. Your audience does.

Your job is to shape the idea that lives inside their heads – not dictate it.

🚫 You can’t control what people think…
…but you can influence it with intentional, consistent signals at every touchpoint.

That’s why it’s critical to analyze how your audience actually responds to your brand — and iterate accordingly.

📜 A recipe for branding disaster

Trying to do that with five different freelancers and two agencies who don’t talk to each other?

That’s a recipe for inconsistency, confusion, and chaos.

Let’s align your brand with how you actually want to be seen — and make sure your brand actually feels like you.

I’ve got a couple of slots open for June — and they’re first come, first served.

👉 Schedule a free Quick Bites Consultation today to see if we’re a good fit.

Let’s make your brand taste as good as your service actually is.